2019 Affiliate Seat Candidate

Gavin SeylerGavin Seyler
Global Director, Customer Experience – Distribution Channel Management
Cook Medical
Bloomington, IN

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Describe why you are a good candidate for this leadership role.

I bring a manufacturer’s perspective on the supply chain, a background in strategic marketing and communications, and experience working for and with distributors to my candidacy for the AHRMM board. During my career in health care, I've held leadership roles within my current organization, served on an advisory board, and participated in taskforces focused on solving strategic issues facing the supply chain globally.

My current and previous roles have included responsibility to develop and implement strategy, programs and operations that support the finished goods supply chain in markets around the globe. Every area of the organization can impact the customer’s experience, even if indirectly - teamwork is an essential component to improving that experience.

I build and lead cross-functional teams focused on solving the business needs of stakeholders across our supply chain. I have also served as a member of the GS1 US Community Advisory Board (CAB). I, along with other health care supply chain CAB members, supported GS1 US in identifying topics and developing content for their annual conference relevant to the use of GS1 standards in health care.

I admire AHRMM’s commitment to advancing health care through supply chain excellence. It would be a privilege and honor to contribute my experience and knowledge to support the continued success of AHRMM.

Describe where you see health care evolving, and what you see supply chain’s role being in those future models.

There are a lot of trends and forces driving the evolution happening in health care today. Some of these include consumer engagement in their health care experience and the increased availability of cost and outcome information, industry consolidation and the entrance of non-traditional organizations into health care like Apple, population health and patient-centered care models, medical tourism, and the development of international care networks.

However, I think it’s safe to say that technology is one of the key forces behind some of the most significant evolutions happening in health care today. Technology is reimagining the way health care engages with patients and enabling new patient-centered virtual care models. It is now possible for patients to go to a walk-in clinic, interact with a health kiosk that captures basic patient vitals and combines technology and artificial intelligence to render a diagnosis. If needed, a clinician connected with the patient virtually through the kiosk can order additional tests or issue a prescription during the patient’s clinic visit.

The transformational impact of technology can be seen everywhere. In the transportation industry, technology is enabling companies to reimagine transportation and bring new, convenient, and cost-effective mobility solutions to an increasing number of consumers. In health care, technology driven virtual care models will enable healthcare providers to better engage and reach more patients. It will also create new possibilities for where and how health systems deploy and manage their resources across the supply chain.

Teams and leaders across health care will undoubtedly need to adapt as health care continues to evolve into the future. The challenges and opportunities that lie ahead of the industry will impact many of the diverse organizations that form the health care supply chain today. The ability to connect these varied perspectives, insights, and lessons learned, across all health care supply chain stakeholders and from around the globe, will be critical to our collective success.

How will your leadership and vision strengthen AHRMM?

I believe my perspective from working across the global health care supply chain, my strategic marketing and communications background, and my experience building and leading diverse cross-functional teams will enable me to continue progressing the work AHRMM’s strong leadership have already achieved. To achieve the aims of the CQO movement, AHRMM and supply chain leaders will need to engage increasingly varied groups of stakeholders throughout the industry.

Based on my experience, the diverse perspectives contained in cross-functional groups produce some of the most creative ideas and solutions. Continuing to cultivate and develop cross-functional leaders who embrace collaboration across the supply chain is essential for delivering CQO and improving the overall patient care experience. I look forward to contributing to this important work and continuing to help AHRMM build the future of supply chain excellence.


Total number of years as AHRMM Member: 4
Years in health care: 9
Years worked in the health care supply chain profession: 9
Years worked in current position: 2
Number of direct reports: 5
Number of employees in your department: N/A
Type of Organization you are employed by: Manufacturer

Describe your current position and responsibilities:

As Global Director, Customer Experience I serve as a member of the global Distribution Channel Management operational division executive team. In this role I lead a global team responsible for the continuous identification, development, and implementation of programs and solutions that improve the overall experience of stakeholders across Cook Medical’s international distribution channels.

Responsibilities: Strategic planning, channel relationship management, customer experience strategy and operations, communications, marketing, training, program management and development, project management office, continuous process improvement.


List service to local chapter and to AHRMM national, including all committee/task force involvement, and whether you served as a member or as chair, within the past 5 years.

  • AHRMM CQO Taskforce, member, 2015 - 2017
  • AHRMM CQO Advisory Council, member, 2015 - 2017

List Annual Conferences, Leadership Training Conferences, and Thought Leader Summits attended, including dates and locations, within the past 5 years:

  • AHRMM Annual Conference: 2014 - 2017
  • AHRMM CQO Summit 2014- 2017
  • Advisory Board Company national meeting: 2014 - 2016
  • Arab Health annual conference: 2016 - 2019
  • Spring IDN Summit: 2014, 2016
  • Fall IDN Summit: 2014 - 2017
  • Federation of American Hospitals Annual Meeting: 2014
  • GHX Summit Conference 2014, 2016
  • GS1 US Connect Conference: 2015 - 2017
  • HCSA Annual meeting: 2016, 2017

Service to professional associations or community organizations to which you belong, including all committees, whether you served as a member or as chair, the year(s) of service, any elected offices held and the year(s) held:

  • GS1 US Community Advisory Board – Board Member 2015 - 2017
  • HCSA Corporate Partnership – member 2016 - 2017