The Advent of Value Analysis Models for Value-Based Comparative Purchasing: The Materials Manager’s New Best Friend?

Speakers:  Josh Feldstein, Medical Editor-in-Chief and President, MarCom Group International and Beth Brooks, Vice President, Health Economics, MarCom Group International            

Overview:  Value Analysis Models, known as VAMs, are novel comparative economic analytical tools.  Increasingly used by purchasing managers and acquisition teams to make comparative “apples-to-apples” value determinations, VAMs go far beyond supply cost alone, embracing an entire “episode of care” to present the true, overall value of competing products. If you are not yet familiar with VAMs, or if you’ve heard about them and are eager to learn more—and how they can help your institution—then this webinar is for you.

Join health economists Dr. Beth Brooks and Josh Feldstein from MarCom Group International (www.marcomgroupintl.com) present on the emerging application of VAMs for materials and purchasing management. Beth, a mathematician and model designer, and Josh, a medical marketing and professional education consultant, will provide a live demonstration of the sample model, its use, function, and outputs. The model’s construction will be explained, with an insightful review of the current comparative data analysis trend now impacting purchasing decision-making at medical institutions. A Q&A will follow. Beth and Josh, experienced educators, present a webinar that is practical and very useful.

The need for VAMs is growing. Industry is increasing its support of these models to help advance the understanding of overall product value. This webinar is a must for all purchasing managers on the front-end of the value analysis initiative.

Costs: $119 per CD-ROM - AHRMM Members; $139 per site - Non-members
CEUs: Attendees may earn 1.25 Contact Hours towards CMRP Recertification or 0.125 Continuing Education Units.

Order the CD-ROM today!

This program was recorded on February 25, 2010

Biographies

Josh Feldstein has 25 years of experience in medical marketing communications, medical education, health economics, and scientific publishing in more than 30 therapeutic categories. A published medical book author, Josh has coordinated qualitative and quantitative health economic research, has contributed to the design of value analysis models for the medical-surgical industry, and has served as an editor for health economic journal manuscripts for industry. Mr. Feldstein has written and edited textbook chapters, CME content, medical monographs, peer review journal manuscripts, and regularly serves as a medical moderator for health economic research activities and physician advisory boards.

Elizabeth Brooks, PhD, is a mathematician and health economist leveraging 10 years of pharmaceutical and medical device experience.  Dr. Brooks has designed more than 100 economic models, and has developed dozens of complete market development programs for clients. She is skilled at pinpointing business needs and then scaling useful and insightful pharmacoeconomic strategies to prove, and communicate, product value.

Beth Brooks expertise includes design of cost-effectiveness and budgetary impact models; development of interactive pricing and sales tools; and design, analysis, and communication of prospective health economic studies. Beth holds a PhD in mathematics from Duke University.