General Sessions

Monday, July 24  |  8:00 - 9:30 AM

Keynote Sponsor: Halyard

Never Fly Solo! The Power of Partnership to Reach New Heights in Business and Life.
Winners Never Fly Solo.

Waldo Waldman

Lt. Col. Rob “Waldo” Waldman

Flying solo in business? You might think so. But take a good look around. You have support staff, co-workers, and managers. You have suppliers, vendors, and distributors. And you have colleagues, family, and significant others. In today’s super-charged, highly competitive world of rapid and constant change, those who build trust and work as a team will dodge the missiles of business and win.
By committing yourself to excellence and by placing your trust in your team, you can overcome obstacles, adapt to change, and break performance barriers during adverse times. By placing your trust in your wingmen and by being a wingman to your clients, partners and co-workers, there is no business mission you can’t complete!
This keynote is not about relating combat tactics to winning in business.
Rather, it’s about focusing on what really matters in business – building high performance, trusting teams, and fully serving your customers and co-workers. It’s about winning with integrity in highly competitive environments through disciplined training, dedicated teamwork, and courageous leadership.
Waldo overcame a lifelong battle with claustrophobia and a fear of heights to become a highly decorated fighter pilot with over 65 real world combat missions. His experience both in the military and business have taught him that success is about camaraderie, courage, and a commitment to excellence.
Audiences connect with Waldo because he truly speaks from the heart and has an infectious passion for helping people. His customized business analogies and captivating personal stories combined with dramatic jet fighter video footage and inspirational music will encourage you to prepare diligently for every mission, face challenges and change with courage, build more meaningful relationships, and maximize your potential both in business and in life!
Audiences will learn to:
  • Employ Loyal “Wingmen” to Promote Communication, Integrity, and Trust
  • “Check-6″ to Develop a Culture of Teamwork and Mutual Support
  • Execute a Business Game Plan to Survive and WIN!
  • “Chair-Fly” Sales Missions to Vastly Increase Revenues
  • Transform Relationships into Revenue
  • Convert Fear into Focus
  • Lead with Courage and Compassion

Lt. Col. Rob “Waldo” Waldman – The Wingman – is a motivational speaker and author of the New York Times and Wall Street Journal bestseller Never Fly Solo. He teaches organizations and individuals how to build trusting, revenue producing relationships with their employees, partners, and customers while sharing his experiences as a combat decorated fighter pilot and businessman.

Waldo overcame massive claustrophobia and a fear of heights to become a fighter pilot with over 65 combat missions and 2,650 flight hours. He was deployed all over the world and flew missions in Iraq enforcing the “No-Fly Zone” and in Yugoslavia during Operation Allied Force. Waldo has been awarded five Air Medals, two Aerial Achievement Medals, four Air Force Commendation Medals, and two Meritorious Service Medals.
A graduate of the U.S. Air Force Academy, he also holds an MBA with a focus on Organizational Behavior. Waldo is a former top producing sales manager who successfully led national sales efforts for several cutting edge technology and consulting firms before becoming a motivational speaker and performance consultant.

Waldo was recently inducted into the National Speaker’s Association Speaker Hall of Fame. Also known as the Council of Peers Award for Excellence (CPAE), the award honors speakers who have reached the top echelon of platform excellence. It has been bestowed on less than 200 speakers worldwide since 1977. Waldo is also a Certified Speaking Professional (CSP), which is the highest earned designation recognized in the professional speaking industry. Only 7 percent of all professional speakers hold this exclusive designation.

Waldo believes that the key to building a culture of trust lies with your wingmen – those who help you to overcome obstacles, adapt to change, and achieve success. In business and life, you should never fly solo! The ability to win when the heat is on lies in the ability of every wingman in your organization, regardless of their role, to support the team and be 100 percent committed to the mission.

Audiences connect with Waldo not only because of his extensive business background, but also because he speaks from the heart and has an infectious passion for helping people. Through his motivational keynotes and leadership seminars, he applies the same principles that guaranteed his success in the competitive world of aerial combat to business and life. His message is simple – whether achieving victory as a fighter pilot or in business, the same qualities that ensure success apply: courage, accountability, preparation, integrity, teamwork, and a commitment to excellence!

A high energy motivational keynote speaker, Waldo was ranked one of the Top 40 under 40 Business Leaders in Georgia and has been featured on Fox & Friends, CNN, CNBC, MSNBC, The Harvard Business Review, the Wall Street Journal, Investor’s Business Daily, Entrepreneur Magazine, Success Magazine, Inc. Magazine, Business Week, and many other media outlets.

In addition to his professional speaking business, he is also the founder and President of The Wingman Foundation, a 501(c)(3) whose mission is to raise funds and awareness for soldiers, veterans and their families in need.

Tuesday, July 25  |  8:00 - 9:00 AM

Sponsor: Boston Scientific

Aligning, Engaging, and Motivating MDs and the C-Suite

Mary Beth BriscoeMary Beth Briscoe, CPA, MBA, FHFMA, FACHE

Dr. Robert James Cerfolio

Robert James Cerfolio, MD, MBA

The AHRMM Cost, Quality, and Outcomes (CQO) Movement highlights the increasingly important role supply chain professionals play working with both clinical and financial leadership to deliver greater value to patients and, in turn, better reimbursement for their organizations. Today’s most effective supply chain leaders are able to align with both physicians and the C-suite.

In this engaging session, you will hear directly from one of the nation’s top hospital CFOs and a world-renowned thoracic surgeon about what motivates them and how to align your respective objectives and key performance indicators to create a more cohesive strategy for success for all involved: clinicians, the C-suite, supply chain and, of course, patients.

Mary Beth Briscoe, CPA, MBA, FHFMA, FACHE, Chief Financial Officer at University Hospital and UAB Medicine Clinical Operations. She received her B.S. in Accounting from the University of Alabama in Tuscaloosa, Alabama and an MBA from the University of Alabama at Birmingham. Prior to joining the UAB Health System, Ms. Briscoe served as Chief Financial Officer for Eastern Health System, Inc. in Birmingham, Alabama. She is a Certified Public Accountant (CPA), a Fellow of the Healthcare Financial Management Association (FHFMA), and a Fellow of The American College of Healthcare Executives (FACHE). Ms. Briscoe has also served HFMA in national and state roles including National Chairman. She presently serves as National Chair- AMC-CFO Council and a member of the National Thought Leadership initiative. She authors articles for various industry periodicals and is an invited speaker by healthcare constituents across the country.

Robert James Cerfolio, MD, MBA, is currently the Chair of the Division of Thoracic Surgery and the Chair of the Cancer Center Service Line at New York University Langone Medical Center. He was an All-American High School Athlete and attended The University of Rochester, where he graduated magnum-cum laude, was a member of Phi- Beta Kappa and was named a First Team Academic All-American Baseball player. He was accepted early into medical school at The University of Rochester on The Rochester Plan and became a member of Alpha Omega Alpha (AOA). He received his first two years of general surgical training at The University of Connecticut, where he met his wife Lorraine. He completed one year of urologic surgical training at Cornell New York Hospital and Sloan Kettering Cancer Center and finished his general surgical training and a 3-year cardiothoracic fellowship at The Mayo Clinic. Beginning in 1996, he was employed with University of Alabama at Birmingham for 21 years, where he was a Professor, Chief of the Section of Thoracic Surgery, Chair of the Business Intelligence Team, and held the James H. Estes Endowed Chair for Lung Cancer Research. He has written over 150 papers, more than 45 book chapters, and is renowned for his clinical volume of about 1000 operations a year. He completed his MBA at The University of Tennessee and authored a book entitled Super Performing At Work and At Home: The Athleticism of Surgery and Life in 2014. He has given 130 visiting professorship lectures all over the world and recently developed the world’s busiest thoracic robotic surgery program during his tenure at University of Alabama at Birmingham.

Wednesday, July 26  |  11:00 AM - 12:00 PM

Finding a Mentor and Becoming a Leader

Jim Morris Imagine having a regular guy like Tom Hanks over to your house for a cup of coffee and you'll have a good idea of what to expect from this dynamic speaker and storyteller. Jim draws lessons from his own life experience to inspire others to become mentors and leaders in their own lives and to chase their dreams. His rare quality of being a great entertainer and his sincere personality makes him a compelling speaker to audiences of all types. Audiences are also charmed by his sense of humor and comedic timing as well. On a regular basis, customers will comment, "Jim is the best speaker that we've ever had," or ask "how are we going to top this next year?" Jim has participated in such prestigious speaking events as The Million Dollar Round Table, numerous other speaker showcases, and he is also the author of "The Rookie."

Jim is particularly good at weaving the needs of his customers into his presentation. He receives standing ovations from audiences wherever he goes. Despite his enormous success as a speaker, he has remained genuine and developed a reputation of integrity. He is an approachable guy who makes sure everyone desiring an autograph or photo gets their chance and enjoys listening to their own story.

A schoolteacher by trade, Jim is a loveable storyteller who captivates and inspires others to step up and change their lives. His Cinderella story serves as testimony to the power of dreams and their ability to inspire and transform human life. Jim's meteoric rise from 35-year-old high school teacher to flame throwing major league pitcher in 3 months made cinematic history with the release of "The Rookie" starring Dennis Quaid. This heartwarming and unforgettable Disney blockbuster about chasing your dreams and keeping your promises won the ESPY for Sports Film of the Year. Sports Illustrated also voted it one of the five greatest baseball films ever made. Let it be said that Jim Morris the speaker is more entertaining than the legendary film about his life.

Since 2002, people around the world have experienced the inspirational and motivational life story of Jim Morris. “The Rookie” will impress your group large or small, and keep them talking about their experience for years to come.

Jim Morris lives with his family near San Antonio and travels the world as America’s foremost inspirational and motivational speaker. His story has become an inspiration to anyone interested in living their dreams.