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Story Brief Template
Plan and pitch stronger health care stories with a structured brief that clarifies goals, audiences, messaging, visuals, and media distribution.
Social Media Editorial Guide
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
20 Questions for Health Care Service Line Leaders
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Ensuring Service Line Readiness - Key Questions Before You Market
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Digital Dream Team Maturity Model
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Scenario Planning Starter Tool for Health Care Strategists
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
Beyond the Campaign Launch: Key Questions to Answer
A pre-launch checklist to uncover readiness gaps and ensure your campaign promises align with operational reality and patient experience.
10 Tips to Reclaiming Your Joy at Work
A practical guide to identify your strengths, reduce energy drains, and redesign your role to increase engagement and prevent burnout.
Beyond the Campaign Launch: Touchpoints to Consider
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.